NOTES ON A CONSIDERED WARDROBE
The journal.
A closer look at the pieces, proportions and ideas behind VELLRUVA.

ON GETTING DRESSED
A sharper kind of ease
Our idea of modern dressing begins with clothes that hold their line while leaving you space to move. Five pieces to build a week around.
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AFTER HOURS
An evening in movement
Occasion dressing does not need to feel unfamiliar. The most convincing pieces are the ones you know how to wear, just seen in a different light.
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TEXTURE IN DETAIL
Texture as a point of view
A winter wardrobe becomes more expressive when textures work together: a fine rib beneath a long coat, fluid tailoring against a soft knit.
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